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The free playbook

The Lantern List

195 pages · 26 chapters · free, and yours to keep

Twenty-five fears that keep agents up at two in the morning, and what to actually do about each one.

It is the whole playbook: words you can say out loud tomorrow, tools you can put in front of a client this afternoon, and solutions that have already held up under a real transaction. Written from a thousand conversations with people who do this for a living, and free because the fastest way to show you how we think is to hand it to you.

Send it to me

Where should we send it?

One email, with a button that opens the book. No form to fill in twice.

The book is free. A short series of field notes follows. Unsubscribe any time.

Three of the twenty-five

You have thought all of these.

Every one of the twenty-five arrives the same way: a sentence in your head at an hour when there is nobody awake to answer it. The book takes them one at a time, in the order they tend to show up in a career.

  • “Something is slipping right now but I don't know what it is.”

  • “I've explained earnest money four hundred times.”

  • “Why should I pay you full commission?”

What's inside

Words, tools, and the moves that hold up.

Scripts

What to say, word for word, when the hard question lands: the commission conversation, the price reduction, the inspection that came back long.

Tools

Checklists, timelines and one-pagers you can hand a client the same day, and keep using on every deal after it.

Battle-tested solutions

The moves that survive a real transaction, from agents who have run enough of them to know which ones don't.

Clarity at every step, and with every date.
One smooth road from first hello to keys in hand.